All curriculum was developed by Master of Wine, Tim Hanni, over 30 years of
instructing wine business classes to industry professionals.
Sign up for an 8-week online course with Tim Hanni, MW. Includes online class, videos, financial workbooks, quizzes and certification. Next class starting soon…
Always-on, 24/7 web-based course teaches all essential business skills for producing and selling wine. Work at your own pace directly from this site! Sign up now!
We offer programs for small groups and large organizations, associations or institutions. Contact us for custom engagements.
Finally… Accurate costing, forecasting and simulation models for non-financial people! Learn more…
On-Demand Wine Classes or Workbook Licenses
Now, for the first time ever, powerful online wine financial workbooks for designed specifically for use by people who hate financial spreadsheets! These workbooks uniquely fill a critical need for learning about and running wine businesses. Read more…
Always-on 24×7 web-based course. Work at your own pace directly from this site! This eight lesson self-study course is a project-based program designed to provide a systematic approach to learning about the business(es) of making and selling wine. Read more…
Tim Hanni, MW, CWE is America’s first Master of Wine, Certified Wine Educator, Wine Industry Faculty, Napa Valley Wine Academy and an industry veteran with over 50 years of experience covering every facet of the wine industry. Hanni is recognized as an innovative researcher and wine educator whose wine and food principles have been adopted by the Wine & Spirits Education Trust in London. He is a Certified Wine Educator, currently teaches Wine Business at Washington State University and a past faculty member at Sonoma State University’s Wine Business Institute. He has been teaching online wine business programs for over 10 years
CMO and Chief Product Officer
Wine and tech entrepreneur. Combining an education from the University of Southern California and the Stanford Graduate School of Business with executive-level work experience in wine, technology, sales and marketing, Chris brings a unique perspective to the Wine Business Education team. Among the many hats we all wear, Chris is responsible for product (web + mobile) development, marketing and communications.
Sarah Wolcott, WoW Communications founder, is a passionate promoter of agribusiness and wine culture. She has lived and breathed 16+ years in the wine industry and has countless hands-on experiences in agriculture. Sarah led wine tours before and after graduating from Whitman College in Walla Walla, WA and holds a wine industry-specific MBA from the Bordeaux Business School in France. Equipped with a global understanding of wine and wine business practices, Sarah is at home with clients from throughout the wine-producing regions of the world.
President and CEO of Capiche (https://capiche.wine/), Chris Cook is a marketing and PR consultant focused on helping wineries increase sales. She brings more than 30 years’ experience in marketing to Oregon’s growing wine industry. Combining her expertise in branding with her love of entrepreneurship, Chris helps wineries find their voice and reach their audience.
I just wanted to tell you that your course was wonderful, effective and well, kicked ass and I really appreciate the time and attention you gave your students. I know in any business there tends to be a hierarchy and a structure and with you, not only were you approachable, you were proactive in helping us succeed and remain inspired: that’s a rare quality these days. Your course addressed so many things going forward in my wine career that I cannot begin to list them without writing chapters. Tim, thank you for that. Your care and love for your craft shows immensely and as a current wine educator, I appreciate that even more.
I highly recommend Tim Hanni’s Business of Wine Course to anyone in the wine industry who wants to have better insight into the entire spectrum of the industry. Having been on the marketing/brand management side for 12 years I was concerned that I might not get enough out of the course, but I found the opposite. Tim’s course enabled me to connect a lot of dots – from vineyard management to winemaking to sales — and will allow me to speak with more confidence and authority moving forward. His emphasis on working one-on-one with students to make sure each gets as deep a dive as needed is great, and he includes career advice and industry insight that is priceless!
Wine Marketing Executive
What I learned from Tim’s course, The Business of Wine, will be invaluable for achieving my goals providing services to the wine industry as I now have a much deeper understanding of the operations and business strategies of various players in the business. He is an engaging and effective instructor who utilizes unique tools to educate and who provides significant personal interaction with students in order to ensure that the course meets their expectations and needs.
Susan Rogers, Partner
The Potomac Law Group
I just wanted to let you know I really enjoyed the class about the new workbooks/calculator that you put on in Medford (Oregon). I had to leave early, but I just wanted you to know we are very excited to get into this, I think it will really help us run our business more efficiently.
Weisinger Family Winery